Representing San Diegan Culture Through Narrative

Part 8

The History of San Diego is a series that I have been developing over the past few months which has turned out to be a huge success.

Every month I release a new section of the book which will comprise at least 10+ booklets.   The story chronicles a fictionalized history of San Diego as seen through my eyes and narrated through short prophetic tales.  I have already completed part 1 and part 2 and I am currently working on part 3.

Each book is meticulously drawn up with vivid landscapes and interesting, memorable characters.  I have tailored each story to have a valuable lesson or a moral to it so that it instills ideas and promotes thought among the San Diego community.  It is not meant to be taken as a piece of literal history but rather an exception in the form of legendary mythology.

Tierra Diego

The booklet is latched together by a clip which is an equally interesting little artistic object. The booklet is about 2.75 x 4.25 and easily can hold a business card or a small flier.   About 100 of these charming booklets are held in a specially designed display case which is completely made and painted entirely by hand.   So far I have the case displayed at six different locations around San Diego.

Screenshot 2015-03-16 21.57.35

Customers appreciate the hands on approach to this cultural iconography.  In fact the book has been such a success that it has been used as in example to teach in many local artist workshops.  These books are distributed freely and have been very very popular at each location which they are displayed.  However because of the massive demand and popularity I can’t keep up restocking 1000 booklets per week without some sort of return. I want to keep this book free for the public and the only way for me to do that is to expand my business by allowing other local businesses to use the success of my work to promote themselves. The booklet is about 2.75 x 4.25 and easily can hold a business card or a small flier 

I can fill them with your business card or (for a small fee) I can draw a coherent and interesting flier to accompany the booklet which will promote your small business.

The prices for including the amount of cards are as follows.


The History of San Diego

Product Category


40 Cards


100 Cards


200 Cards


300 cards


500 cards


Custom Card Service


Custom Story Book


For a special price I can include your company as an integral part of the theme of one of the book which also will include a full page spread of your advertisement.

Contact me to get your business active in this cultural phenomenon.


See you in San Diego.

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